Mianhong's journey began in 2003 when the founder, alongside their siblings, started a DVD business in a small apartment, which provided the initial capital. In 2008, Mianhong shifted its focus to CRT TV manufacturing, recognizing its potential for growth.
By 2011, Mianhong had become a CRT TV expert and transitioned into LED TV production, doubling sales that year. From 2012 to 2018, the company focused entirely on expanding its domestic LED TV trade.
Despite the challenges posed by COVID-19 from 2020 to 2022, Mianhong demonstrated remarkable resilience and teamwork, achieving an impressive annual sales growth of 50%. In 2023, the company celebrated a significant milestone, with total exports soaring to $30 million.
Now, Mianhong exports 100% of its TVs, operating with 3 production lines, over 100 workers, and 10+ engineers. The company is committed to continuous growth and innovation, looking forward to even greater success in the future.
Company Name: | Guangzhou Mianhong Electronic Technology Co., Ltd. |
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Business Type: | Manufacturer |
Brands: | MIANHONG |
Employee Number: | 150~200 |
Year Established: | 2009 |
Total Sales Annual: | 30,000,000-50,000,000 |
Company Location: | Room 201, No. 2, Jingtian Street, Huadong Town, Huadu District, Guangzhou |
Factory Location: | Room 201, No. 2, Jingtian Street, Huadong Town, Huadu District, Guangzhou |
Guangzhou Mianhong Electronic Technology Co., Ltd.
Mianhong understands that importing TVs can be a massive process due to systems, tariffs, sizes, local markets, etc. We have simplified the process for all potential customers so they can have a clear view of how the business goes.
Firstly:Confirm Your Needs Of TVs (2 - 7 days)
Choosing the suitable TVs is the key to success for your local market. Within 1 week, our professional salesman will review and discuss your local market information. Based on the needs and the market, the salesman will conduct an optimized TV solution.
Secondly:Sample Checking (1-7 days)
Once the specification is confirmed, our engineering team will assemble the sample TV. If all the materials are in stock, the sample will be produced within 1 day. Customers can check the quality, or Mianhong can ship the sample to the destination.
Thirdly:Mass Production (7-10 days)
If the sample TV meets the expected quality, Mianhong will order the rest of the materials. After the rest of the materials arrive, Mianhong will do the mass production quickly and do the QC testing strictly.
Fourthly:Shipping (Depends on Regions)
Mianhong will provide a shipping agent, or you can assign your agent. Our goal is to reduce the cost of shipping.
Finally:After-sale Service
By default, all Mianhong TV products have a 1-year guarantee. Contact us for any support to ensure that all TVs are working perfectly. For CKD/SKD customers, Mianhong will provide step-by-step videos to teach how to assemble the TVs correctly.
Since its establishment in 2015, it is a service provider mainly engaged in R&D, production and sales of LCD and audio and audio equipment.
The company has a complete independent factory with strong QC 、 R&D and testing equipment. The founders and core members of the company have more than 10 years of industry experience. The company has not only established a solid relationship with upstream partners, but the annual growth rate of sales with downstream partners has exceeded 50%.
With 20 years of growth and development, the big family of Mianhong has become more and more mature, and our business has spread all over the world
Company History and Vision of Mianhong
Mianhong was founded in 2005 in the Xinhua Town of Guangzhou’s Huadu District, starting from a friend's warehouse and a guest room. This initial phase can be described as our “underground root stage,” where we focused on R&D and sales of domestic DVD products. By 2009, we opened our LCD TV venture in Phoenix Village, Guangzhou, operating under the name "Guangzhou Huadu Huadong Town Oupu Electronic Factory." As the DVD market began to decline, we recognized the need to adapt by exploring alternative products.
In January 2015, we participated in a bidding process that required us to obtain general taxpayer qualifications. This led to our official name change to Guangzhou Mianhong Electronic Technology Co., Ltd., where "Mianhong" means continuous operation, symbolizing our commitment to growth. At this time, we had a registered capital of 500,000 yuan and focused on the domestic wholesale market for third-tier home appliances. We also invested in an automated production line and constructed a clean room for backlight production.
By February 2017, we began collaborating with a foreign trade company in Xinjiang to penetrate the Central Asian market. This was a crucial period marked by the localization of LED panel production, allowing us to replace imports from Taiwan, Japan, and South Korea. We successfully applied for import and export rights and developed a Customs processing handbook, which enabled us to explore export markets.
Initially, our business was heavily reliant on a single customer in Central Asia. Although they provided financial support during our early stages, our limited scale made us vulnerable to higher procurement costs. To mitigate this, we focused on scaling our operations and expanding our customer base, ultimately entering the African market in 2019.
During this period, we specialized in offering flexible services, significantly reducing delivery times from 30 days to just 10 days. Our approach involved aligning our product models and features closely with market demand. In 2020, we established a foreign trade team and expanded our customer channels, despite the challenges posed by professional exhibitions being canceled. We turned to platforms like Alibaba International Station to connect with new clients.
By 2023, as international exhibitions resumed, our sales team was finally able to engage face-to-face with customers at the Canton Fair. This interaction opened new avenues for foreign trade growth, and we maintained a compound annual growth rate of over 30%. As of the end of 2023, our annual sales reached approximately $30 million.
Looking ahead to 2024, we are set to participate in this important international exhibition for the second year. Our sales team continues to evolve, focusing on the perspectives of our principals, teams, and users to deepen relationships in the industry. Our long-term goal is to become a top-three player in our field, with medium-term ambitions of advancing from the third tier to the first tier, and short-term objectives of growing from $30 million to $300 million in sales.
Ultimately, our enduring wish is to become a great enterprise that benefits humanity and gives back to society.
Market name: | North America,South America,Western Europe,Eastern Europe,Eastern Asia,Southeast Asia,Middle East,Africa,Oceania,Worldwide |
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Contact Person: | Eddie Jing |